Music Video: Introduction
1) What is the purpose of a music video? The purpose of a music video is to sell products, the most obvious of which is the song featured in the video. However, other connected products are also marketed by a music video. 2) How has the digital age changed the production and distribution of music videos? Prior to the digital age, allowing the audience full access to the product in the marketing was not too problematic. The song was only available at specified times in places which were approved of by the record company, such as on weekly television chart. The advent of such technologies proved to be problematic for the music industry as audiences were less inclined to buy a physical copy of a song if they could listen to it online for free. Initially, most record companies fought against their artists’ music videos being available online and attempted to prosecute those who uploaded videos to YouTube for copyright infringement . 3) Which three major record labels are behin